Real-Time Pricing

Atomize is the only RMS supporting real-time price optimization. The hotels moving to real-time price optimization now will have an enormous competitive advantage in the next 24 months.

How it works

Real-time rate optimization has, for a long time, been seen as fiction – but not anymore.

By automatically retrieving and analyzing internal and external data, Atomize’s RMS updates a hotel’s room rates in real-time to take advantage of even the slightest changes in the market or your internal (PMS) data to maximize a property’s revenue.

 

That means hotels using Atomize will continuously have real-time rates pushed live, around the clock, 365 days into the future, dynamically for all room types to make sure a hotel is not missing out on revenue, room prices are updated at the highest frequency possible.

Using real-time prices ensures you’re always a step ahead of your competition when it comes to securing market share and maximizing rates during high-demand periods.

 

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What are the key benefits?

  • Unique competitive advantage

Since Atomize is the only RMS providing Real-Time Pricing, you will have an enormous advantage by adjusting your prices faster than your competitors.

  • Adapt to dynamic, fast-paced markets

No matter how fast your competitors update their rates, using real-time pricing optimization will keep you right in line with the market. It won’t surprise you that this highly dynamic pricing strategy will have a strong positive impact on your bottom line.

  • Ensure updated optimal prices when an event is announced

When there is an instant huge increase in demand, for example when a big event is announced, booking searches on that specific date hit the roof. Having access to real-time pricing in this scenario will ensure that your rooms instantly, in seconds, increase in price and you don’t risk selling out your rooms too cheap.

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