Get to know Atomize, our story and our people

We're focused on providing high quality software so hotels can provide a high quality guest experience. Along the way we've created a strong team culture that exceeds workplace expectations.



We change the way revenue management is done



Atomize is a rising star within the field of Revenue Management Software (RMS) . Headquartered in Sweden, Atomize helps hotels around the globe to maximize their revenue, by automatically setting the optimal price per room type. 


Atomize is used in more than 40 countries, across five continents, by hotel properties in the wide range from 30 to 1250 rooms. Atomize is set to be the world leader in Automatic Revenue Management.

Atomize in numbers:

18 000+

Rooms optimized





The Atomize story

Prior to starting Atomize the founder, Leif Jägerbrand ran an adtech company which never lost a single optimization benchmark, not even to Googles platform and it was ranked no. 1 in the world in the adtech field.

Coming from an industry where everything was 100% automated, the founder Leif Jägerbrand decided to enter the hotel tech space by creating a hotel revenue management system worthy of the 21st century.


Given the track record within adtech and the similarity between optimizing display ads and hotel room rates, Leif was confident about starting Atomize in 2016.

Read the full story about Atomize > 



To sum it up, I’m a tech guy by trade and an entrepreneur at heart whose greatest joy is solving complex business problems with technology.

Leif Jägerbrand, Founder & Chairman

of the Board at Atomize AB

Meet Atomize at events

Atomize participates in several hotel conferences and exhibitions during the yar.

Meet with Atomize at upcoming events.


Meet the people

At Atomize we’re passionate about people. It’s what helps us create great software for our customers and what helps us work so well together as a team.


Revenue Management

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Vallgatan 14, 411 16 Gothenburg, Sweden